The LiderPack -the most important awards for packaging, packaging and advertising in the place of sale (POS) of Spain- have awarded 27 products manufactured during 2017 and two projects designed by students. In addition, among all the winning proposals, the jury awarded the distinction "the best of the contest" to two jobs: the sleeve to decorate the bottles of "mojitos Karibeño" and the cardboard truck of PLV of the Carlsberg beer. The contest is organized by Graphispack Association and the Hispack exhibition at Barcelona Fira.
Participation in the Liderpack continues to grow. Specifically this year, 142 jobs from companies and schools from 17 Spanish regions have been submitted, which is 25% more than in 2016. The categories that have received the largest number of applications have been those from packaging for beverages and food packaging.
In the category of packaging for drinks , the solutions provided seek personalization and originality with the aim of enhancing the image of the product. The winner has been the sleeve printed in flexography with high-gloss inks that matches the shaker-shaped bottle of "Mojitos Karibeño", presented by the Madrid company Overlar.
It is worth remembering the important international projection of Liderpack , since with the endorsement of Hispack and Graphispack Association, eleven of the awarded works will compete representing Spain in the WorldStar for Packaging 2017 Awards , a contest attended by the best packagings of more 35 countries promoted by the World Packaging Organization (WPO).
The jury has chosen the candidates according to innovation criteria and assessing their suitability to the categories defined by the global competition. The selected this year are: The L'Amphore wine bottle; the sleeves "Mojitos Karibeño"; the Bottelo portable ice bucket; the container of Burgo de Arias Trio; the Insdinceutics Flavo-C Ultraglican pack; the compostable tray of OneWorld Packaging; the packaging of AOVE de Abaco by F. Faiges; the promotional welcome pack of Estrella Galicia 0,0; the hygienic litter box for cats; the boxes of Munich "my way" sports shoes and the shrink film Cryovac Sealappeal PSF Zal.
Convened by Graphispack Association and the Hispack salon of Fira de Barcelona since 1995, the LiderPack awards are the most important awards that are granted in Spain in the field of packaging and POS. In 2005 they acquired annual periodicity in order to promote and acknowledge the innovation and creativity of the companies and professionals involved in the manufacture and design of containers, packaging and items of POS. The awards ceremony will take place within the framework of Hispack 2018 to be held in ira de Barcelona from May 8th to 11th,2018.