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Paper Values Awards 2017

Paper Values Awards 2017

The 2017 Paper Values Awards focus on the characteristic attributes of this material: its essential, valuable, natural, innovative and renewable character, naming the five awards given in each edition. They represent the acknowledgement of the paper world to people and organizations that stand out by embodying these values in activities or initiatives in the cultural, artistic or literary fields, communication, marketing or advertising, educational, sports or entertainment world, Economic, business, environmental, scientific and technological, social or humanitarian and political.

Julia Navarro, Pedro García and El Corte Inglés were the awarded of the Paper Values Awards 2017, which were presented on March 28th in the 400 Auditorium of the Reina Sofía Museum, within the Annual Paper Forum.

The Paper Forum is composed by thirteen organizations in the paper industry (manufacturers, processors, printers, publishers, paper and cardboard recovery companies and direct marketing companies).

Julia Navarro, Essential Award at the Paper Values Awards 2017

The Jury unanimously awarded the Essential Prize to Julia Navarro for her ability to unite the best of both worlds in her extensive literary and journalistic work and for her defense of the paper book and her necessary coexistence with the digital book. The role, closely linked to the most human - the word - is the natural support of culture.

Julia Navarro, writer and journalist , after several current political books, published her first novel, "The Brotherhood of the Holy Shroud", followed by "The Mud Bible", "Blood of the Innocents", "Tell Me Who I'm", "Shoot, I'm already dead" and "Story of a Scoundrel". She is one of the Spanish authors with great recognition from public and critic, with millions of readers worldwide and translations of her books in more than thirty countries.

Pedro García, Innovative Award at the Paper Values Awards 2017

The Jury unanimously awarded the Pedro García Innovator Award for its "Made in Spain" newspaper format , which is published on paper with a semiannual character, presenting the new collections in an inspiring and innovative way . Innovation that is the hallmark of Pedro García, who in three generations has positioned itself internationally in the world of footwear fashion with top quality materials and pioneer designs.

El Corte Inglés, Valuable Award at the Paper Values Awards 2017

The Jury unanimously granted to El Corte Inglés the Value Prize for the ad “The wrapping paper Christmas factory ”, the paper that wraps up an illusion and surprise and mistery are created . An ad that captures all the emotion of the paper as a noble material that provides warmth, closeness and quality, providing a sensorial and emotive experience.

Sources:Neobis and Aspapel

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    Source: bbc.com

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