Hector is the doorman of a building in the center of Madrid and last Christmas he thought hat the concierge had become a post office. The parade of messengers with cardboard boxes with gifts that neighbors had purchased online was endless. Slippers and underwear for the fifth floor, books for the neighbour of the fourth floor. Hector's experience is not an isolated case. It is part of a global trend indicating that the increasing digitization entails a sharp rise in the manufacture of cardboard, also in Spain.